Pros and Cons of the Kindle Fire

While the name Amazon has been synonymous with the world’s leading electronic publisher, their electronic device offerings have been limited to e-book readers that deliver their published content. All of this changed prior to the 2011 holidays, as Amazon jumped into the tablet arena with the release of its Kindle Fire, placing it squarely in competition against the Apple iPad as well as a number of Android-based tablets. The high regard given the Amazon name in general and the success of the Kindle readers in particular lead many to believe the Kindle Fire is a legitimate competitor against the established players in the mobile sphere. Nevertheless, we suggest that consumers read our Kindle Fire review and weigh it on its merits, while considering the pros and cons associated with this device.

Price is the one major and obvious advantage of the Kindle Fire. High price has crippled sales for a number of Android tablets, among them the Blackberry Playbook, HP Touchpad and Motorola Xoom. The fact that some of these Android-powered tablets were more expensive than the iPad created a barrier in the minds of many buyers that was difficult to overcome. Evidence of this was HP’s phasing out of it’s Touchpad tablet. But with Amazon’s entry into the tablet market, it’s now apparent that an alternative to the iPad can be made available that has an advantage in price.

At a price of just $199, consumers can own not only an Android-based tablet, but also a Kindle reader with access to the Amazon market. This price point offers a major selling point when compared to the $499 starting price of the iPad. Ease of internet use is another advantage of the Kindle Fire, powered by Amazon browser Silk, a fully supported cloud-based product.

Other advantages of the Fire are native document support and WiFi connectivity. The biggest of the Fire’s disadvantages is in simple name recognition. The Kindle Fire is not an Apple iPad. Up to this point, Apple has owned the table market and no other manufacturer has been able to seriously challenge them. And the longer they dominate the market, the more consumers associate a good table with the name Apple.

No matter how capable other tablets may be, it is still fashionable to carry a tablet with the Apple logo. The Fire is does not support Bluetooth and does not access the Android market. And while the Amazon app store has a significant offering, there is still a more extensive availability of apps for users of other Android tablets. Other miscellaneous disadvantages are a small screen size, no 3G or 4G connectivity and no camera. Finally, the Fire accesses its storage on the Amazon cloud, which could result in its virtual shutdown in the event of a cloud outage.

Purchase Your Kindle Fire Here.


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A Quick Guide To Using The Kindle Fire

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